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Using the Web as Platform with full SOA/Web Services scalability
Harnessing Collective Intelligence including trusting users as co-developers
Database management to control unique data sources that improve with use
Software is delivered as a service, rather than a product, ending the Software Release Cycle and moving it into "a perpetual beta" state enabling it to be developed in the open, with new features added monthly, weekly, or even on a daily basis.
Utilization of lightweight business models, development models, and user interfaces. (AJAX, SOAP, XML/XSLT)
Software is positioned above the level of a single device
Web based applications with rich user interfaces and PC-equivalent interactivity allow for leveraging of the long tail (where inventory storage and distribution costs are insignificant, making it economically viable to market even relatively unpopular products) through customer self-service.